Having your account for Google Ads suspended can be an issue if your company uses paid search to advertise. As an advertiser, you may be penalized even without intentional violation since Google’s enforcement system flagged the account without explanation. Understanding why this happens will help you navigate the platform carefully and avoid future suspensions. Here are a few insights into why Google’s enforcement triggers so many false positives:
Understanding Google’s Automated Systems
Google relies on automated systems to watch and enforce compliance on those who advertise with it. They design the systems to handle a large amount of data quickly and detect potential harm across various ads and accounts. While it facilitates scaling, automation can make it challenging to accurately understand context. This may sometimes cause an advertisement to be subject to enforcement because a machine flags it for no identifiable reason.
If your company offers legal services and uses language that a system mistakes for unverified claims, it may trigger a suspension. Automated systems do not fully comprehend unique terms from a specific industry or the rules in certain regions. While Google offers you the chance to appeal, the first stages of that process use automatic systems that might end up rejecting you repeatedly, even if no violation occurred.
Flagging Legitimate Marketing Campaigns
Using pattern recognition is the main reason why enforcement errors occur. Similarities in ad text, landing page design, and account behaviors that match policy violators are noticed by Google’s algorithms. If your campaign shows some traits in common with banned accounts, it can be checked further. This can be a challenge if your business is in an industry where competitors all use the same phrases and website layouts.
How the account behaves can also cause a Google Ads suspended issue. Having multiple campaigns go live in a short period or signs of rapid budget changes are often viewed as cause for alarm. Despite your business practices being legitimate, these rapid changes may cause Google to flag your page or products.
Recognizing Commonly Misapplied Policies
Policies drafted with significant ambiguity in the wording may be improperly applied. The policy against ‘misrepresentation’ at Google is intended to prevent deceptive activities, yet it frequently results in false positives. Your accounts may be suspended when a landing page is missing information or the descriptions of products are unclear, even if it was not intended to confuse users.
The ‘circumventing systems’ policy can be applied when Google spots attempts to bypass review processes. Sending traffic to a landing page that transfers to a different website or using software that edits your final URL’s address might cause your account to be suspended. Although these things are legitimate work steps, Google’s actions might still treat them like malicious behavior.
Seeking Helpful Human Reviews
Much of the work in enforcement is handled by automation, but in difficult or appealed circumstances, human intervention can be helpful. Professional reviewers can help evaluate your website to find areas that Google’s systems may flag. They also assist in appealing a suspension if you are unsure of the original cause. Seeking professional help allows you to quickly address issues or even prevent them from occurring in the first place.
Get Help for Google Ads Suspended Issues
Legitimate advertising can be met with challenges, including false positive enforcement and disagreements between policy and practice. If you have a good understanding of Google’s automated systems and align your account with their rules, you’ll be less likely to get suspended. Regaining access and avoiding further suspensions depends on your ability to properly respond if Google Ads suspends your account. Fix your Google Ads account and remain advertising compliant by consulting with a reliable digital marketing company today.
